One big change coming to the Apple TV in 2018 could be the new subscription movie and TV series service that Apple is said to be planning on introducing (Casserly, 2018). Apple products sell through several channels including both online and offline channels. Our primary objective is to sell a great phone and provide a great experience”. The latest Apple’s 2018 product will launch is iPhone X Plus, a cheaper version of the iPhone X. Based on its usefulness, the California-based company has developed an effective price skimming strategy that supports the strong brand loyalty it enjoys in North America and other global markets. According to Apple cofounder Steve Wozniak, Steve Jobs tied in the business side of Apple with the ethical approach: “This is how you get good things to people” (BBC Two, 2011). Over the years, Apple has become the largest mobile devices company in the world (allaboutjobs, 2012), and the world’s first trillion-dollar company (Davies, 2018). Buying from these stores is equally good, as these are premium stores in themselves. Commercial ads run when a product is first launched and print ads will run throughout the product’s life. Other being knowledgeable sales staff and point of sale advertisements. Chartered Institute of Marketing (2015). Products and platforms use features, known as Continuity, to help devices work better together, stay connected, share ideas and be more efficient. This price is gladly accepted by the target segment, as these are very loyal consumers. Davies, R (2018). (Apple.com/uk). According to the Chartered Institute of Marketing, “Promotion should communicate the benefits that a customer receives from a product, not just its features” (CIM, 2015). In addition, Apple offers store credit when an old device is returned to incentivise purchases of new products. Company’s website also provides the service of fining nearest locator. Inside Apple: How America’s Most Admired – and Secretive – Company really Works. How Consumers Use Technology and Its Impact on Their Lives, https://www.theguardian.com/technology/2018/aug/02/apple-becomes-worlds-first-trillion-dollar-company, https://www.inc.com/carmine-gallo/5-reasons-why-steve-jobs-iphone-keynote-is-still-the-best-presentation-of-all-ti.html, https://www.wired.com/2002/12/apple-its-all-about-the-brand/, https://www.bloomberg.com/news/2013-09-25/tim-cook-says-old-iphone-is-apple-s-new-cheap-phone.html, http://www.swedbrand-group.com/blog/how-apples-packaging-gives-buyers-a-sensory-experience-that-strengthens-the-brand, https://www.forbes.com/sites/anthonykosner/2013/07/13/budget-iphone-echoes-ives-first-eye-candy-the-original-imac/#78e0df72499b, https://n4bb.com/apple-student-discount-macs-ipads-apple-music-1/, https://www.igeeksblog.com/top-ten-awe-inspiring-apple-stores-in-the-world/, https://appleinsider.com/articles/17/05/22/new-apple-ads-redone-switch-site-sell-android-users-on-iphone-perks, https://www.cultofmac.com/511455/apple-hypes-good-iphone-x-reviews/, https://www.macrumors.com/2013/08/26/apple-launches-redesigned-applecare-website-with-247-live-chat-support/, https://bgr.com/2013/11/18/ibeacon-apple-stores-ios-7/, https://www.youtube.com/watch?v=GEhsoXxp-E4, https://www.youtube.com/watch?v=TdkeMpN8hOI, https://www.youtube.com/watch?v=WNnp75_vwn4, https://www.youtube.com/watch?v=jj6q_z2Ni9M, https://www.youtube.com/watch?v=aQ7hm7rXnRY, https://www.apple.com/uk/shop/help/shipping_delivery. For example, Apple’s sleek and user-friendly website allows the shopper to choose between products, product features (i.e. 1. MBA Skool is a Knowledge Resource for Management Students & Professionals. Also, expansion in the eastwards, is another strategic focus of iPhone marketers. education and cultural events); and their products give the company a unique visual and verbal vocabulary (i.e. (2012) Forbes. ( Log Out / Although MIUI OS from Xiaomi and oxygen OS from OnePlus, are its another new and strong competitor in innovation and premium segment mobile phones. In addition, Apple’s promotion strategy includes things such as in-store free education and cultural events.
Process includes customer’s experience. Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors (Dudovskiy, 2018). Image 4 – Apple Insider. Apple’s staff plays an important role in the delivery of the Apple experience. Change ), You are commenting using your Twitter account. Hence this concludes the iPhone marketing mix. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. The above post shows how Apple has been effective in the use of the extended marketing mix to achieve success. The newly launched wireless charging feature, and all such technologies, get people in the awe. Following is the distribution strategy of iPhone: iPhone has a strong distribution and place strategy as a part of its marketing mix. It is also a very important component of a marketing plan as it determines the firm’s profit and survival. With mobile phones becoming the most sort after gadget and with advent of ‘internet of things’ and ‘Block Chain’ technology, the market of smart phones is ever expanding. [online] Available at: https://www.apple.com/uk/shop/help/shipping_delivery [Accessed 2 October 2018]. Apple prices are generally higher than those of their competitors. ( Log Out / [online] Available at https://www.youtube.com/watch?v=GEhsoXxp-E4 [Accessed 3 October 2018]. Apple Store, Meadowhall Shopping Centre (Apple, 2018), 2.