SWOT Analysis. This concept originated from Adam Smith’s book The Wealth of Nations, but would not become widely used until nearly 200 years later. Yandex’s main competitors on the Russian market are Google, Mail.ru, and Rambler.Yandex Safe BrowsingYandex Safe Browsing verifies…. Insurance companies sell their retirement plans, showing the benefits they provide in your retirement. Marketing Theories. Example: Changing consumer loyalties from Colgate, a brand which one has been using since ages to Close-up after watching an exciting ad on television which revealed advantages of using close-up as healthier gums and whiter teeth. Customers can be grouped according to their different needs, and a slightly different product offered to each group. Food, water, sleep, oxygen etc. The selling concept highlights that customers would buy a company’s products only if the company were to sell these products aggressively.This philosophy doesn’t include building relations with the customers. Stakeholder Mapping.

This is the highest level on the hierarchy and what we are all striving for.

For example a car manufacturer targeting young families is not likely to focus on the top speeds and luxury items in their advertising campaigns but instead on the cost effectiveness and safety features. The following theory suggests that if there is a brand, it also should have its specific archetype out of the 12 ones. Same philosophy cannot result in a gain to every business, hence different businesses use different marketing concepts (also called marketing management philosophies). They must balance and juggle the often conflicting criteria of company profits, consumer want satisfaction, and public interest. Maslow’s hierarchy of needs was developed by Abraham Maslow, a specialist in human behavioural psychology. The media defines the excitement and addiction by expanding and strengthening neutral responses. The marketing mix definition is simple.

Put simply unless we have the fundamental basic human needs at the bottom of the hierarchy we will not strive to meet any further desires. Marketing orientation means being driven by customer needs: this is sometimes also called customer orientation. Although ads create intense brand loyalty, they also prompt customers to shift their loyalties and to disown their current loyalties for a relatively new brand in the market. We all look for social connections in friends and family.

The production concept is based on the approach that a company can increase supply as it decreases its costs.Moreover, the production concept highlights that a business can lower costs via mass production.A company oriented towards production believes in economies of scale (decreased production cost per unit), wherein mass production can decrease cost and maximize profits.

This is realising one’s full potential and this will differ from person to person. Ads touch our values, emotions, and the underlying beliefs. Study hundreds of summaries of concepts, approaches and tools. A great deal of research is undertaken to segment, target and position (STP) customers by various criteria such as demographics, social class, geographic and so on. Companies that are truly marketing oriented will always start with the customer’s needs, whatever the business problem. Advertising is a completely adaptable tool with no boundaries that can serve the revolution as well as a corporation. When advertising is fruitful, it has a direct impact on sales and brand awareness. The Marketing Mix. Happy Marketing! From this marketers will have a very specific idea about who their target consumers are and tailor their marketing strategy accordingly. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. As each requirement is fulfilled we move up the hierarchy. By focusing on the needs and wants of a target market, a company can deliver more value than its competitors. As such, the best way to truly grasp it is to read contrasting theories that not only dispute one another but also challenge your understanding of the subject. If you would like to develop your marketing strategy knowledge further why not look in to studying a CIM Diploma in Professional Marketing with Professional Academy? There are various theories on advertising and most of them propagate that the success of advertising is controlled by the main practices being carried out which include frequent brand exposure and repetitive advertising. The five marketing concepts are a good example of how marketing has changed throughout the years.

And so company develops a product of greater quality which usually turns out to be expensive. We all desire to have respect and be respected by others, this includes self-esteem, confidence and a sense of self achievement. Example: A dentist may be employed in an ad that advocates and encourages the public to use a particular toothbrush or a toothpaste advertisement because he uses the same. The soul of the ritual is that people work in communities through imaginative projection towards others. Theory of 12 brand archetypes. Ansoff Matrix. The presentation and message of most ads were found to encompass the anti-authoritarian hippie-culture, which had always been planned and distributed by huge corporations persuading the status quo and capital interests. E.g. SWOT Analysis. The advertising theories illustrate how and why advertising is effective in influencing the customers’ behaviour and accomplishing its objectives. Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA, Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962, (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes), Marketing Theories Explained Series Link: https://bit.ly/3mi35di, Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81, Over the next six weeks we’ll have a slightly different feel on the podcast, It’s just going to be me, myself and I, as I chat through six of the most important and influential theory’s within Marketing.